Lisbeth Kamau

Step 1:- Understanding the BRAND Lisbeth Kamau is a Kenyan-based content producer who loves to create awareness, spark curiosity, and shift perspectives experience is a communication expert with more than 5 years of experience in technical content production and project management. I can cultivate and manage your online presence by orchestrating online campaigns and producing quality content.

Major Competitors:- Oramedia Kenya, Jiten Photography, Janeson, Jackson Mwangi Photography, Esontag Photography,  and Elite Focus Kenya.

Challenges

• Lack of clear and detailed requirements from the client can lead to misunderstandings and a mismatch between expectations and deliverables.
• Timely receipt of content (text, images, videos) from the client was a challenge, as it affected the design and development schedule.
• The client requested additional features or changes beyond the initially agreed-upon scope, which impacted the project timeline and budget.
• Effective communication from the client throughout the design process was lacking. Miscommunication or a lack of clarity lead to delays.

Step 2:- Design Process

1. Client Consultation: Conducted a detailed meeting with the client to understand their business, target audience, and specific requirements for the corporate website.
2. Market Research: Researched the industry, competitors, and current web design trends to ensure the website aligns with industry standards while standing out.
3. Define Goals and Objectives: Clearly, I outlined the goals and objectives of the corporate website. This included increasing brand visibility, generating leads, or providing information.
4. Wireframing: Created wireframes to outline the website’s structure and layout, ensuring a logical flow of information and a positive user experience.
5. Design Mockups: Develop visually appealing design mockups that reflect the client’s branding guidelines, using tools like Figma.
6. Transfer of design to WordPress: Transformed the vision from Figma’s digital canvas to a fully functional WordPress website, the design process was a journey of precision and creativity. From meticulous design iterations to seamless WordPress integration, I meticulously brought the concept to life. The journey involved a comprehensive approach, ensuring a harmonious blend of aesthetics and functionality.
7. Responsive Design: Ensured the website was designed to be responsive, providing an optimal viewing experience across various devices, including desktops, tablets, and smartphones.
8. Prototyping: Build interactive prototypes to demonstrate the website’s functionality and user interface before development.
9. Content Integration: Integrated and optimized content, ensuring that text, images, and multimedia elements are presented effectively and aligned with SEO best practices.
10. Testing: Performed thorough testing across different browsers and devices to identify and resolve any bugs or issues.
11. User Feedback: Collected feedback from users and client to make necessary adjustments and improvements to the website.
12. Launch and Deployment: Coordinated the deployment of the website, ensuring a smooth transition from development to the live environment.
13. Training: Provided any necessary training to the client’s team for website maintenance or content updates.
14. Post-Launch Support: Offered ongoing support and addressed any post-launch issues to ensure the website continues to perform optimally.
15. Analytics Setup: Linked the website with analytics tools (e.g., Google Analytics) to track and measure the website’s performance and user behavior.
16. Documentation: Created comprehensive documentation outlining the website’s architecture, technologies used, and any relevant information for future reference for the client.