Ouma Kennedy

Step 1:- Understanding the BRAND Kennedy Ouma is the Advisor of Africa Climate Summit – GIZ Nairobi County, Kenya who is an Experienced development expert with proficiencies in impact communication, stakeholder management, private sector, and government engagement with over 1.2K+ in LinkedIn.

Step 2:- Define target audience: A communication expert can be designed with a specific target audience in mind. Here are some potential target audiences that might be interested:

• Business Professionals: Entrepreneurs, executives, and business leaders who understand the importance of effective communication in the corporate world.
• Marketing and Public Relations Professionals: Individuals working in marketing and PR fields who value communication skills and strategies.
• Students and Educators: Communication experts may have insights and skills valuable to students studying communication or educators teaching communication courses.
• Consultants: Professionals offering communication consultancy services, seeking to enhance communication strategies for businesses or individuals.
• Nonprofit Organizations: Charities and nonprofit organizations may benefit from a communication expert’s skills to effectively convey their mission and connect with their audience.
• Personal Branding Enthusiasts: People interested in building their brand may seek a communication expert to help them communicate their identity effectively.
• Event Planners: Those involved in organizing events, conferences, or seminars may value a communication expert’s skills to ensure smooth and effective communication during their events.
• Government or Public Sector Professionals: Public officials or government employees who require effective communication skills for public engagement and community outreach.
• Online Content Creators: Influencers, bloggers, and content creators who rely on effective communication to engage with their audience through various online platforms.

What I aspired to achieve:

1. Timeless Appeal: Achieve a timeless quality that ensures the logo remains relevant and impactful for years to come.
2. Versatility: A simple and clean design allows for easy scalability, ensuring the logo looks impressive across various platforms and mediums.
3. Memorability: I wanted to achieve a logo that often sticks in the minds of viewers, making the brand more memorable in a cluttered marketplace.
4. Adaptability: Wanted to achieve the simplicity of a minimalist logo that makes it adaptable to various color schemes and branding elements, providing flexibility for future marketing strategies.

Step 3:- Design Process:-

• Client Brief: Understanding the client’s business, values, target audience, and unique selling points. Gather information about the client’s preferences, vision, and any specific requirements.
• Research: Conducted market research to understand the industry, competitors, and trends. Identify successful and unsuccessful logos in the same or related industries.
• Conceptualization/Draft Ideas: Brainstorm ideas based on the gathered information and research. Sketch out rough concepts and explore various design directions.
• Sketching and Drafting: Began sketching on paper as a draft and creating initial drafts of the logo concepts. Explore different shapes, symbols, and typography options while keeping it in mind having it as simple as possible in a minimalist way.
• Digitalization: Choose the most simple logo and easy for me to digitize using graphic design software. Created clean, scalable versions of the selected concept.
• Refinement: Refined the digital versions by adjusting proportions, colors, and details. Experiment with different color schemes and font choices.
• Feedback and Iteration: Shared the initial concepts with the client for feedback. Iterate based on the client’s input, making necessary adjustments.
• Presentation: Prepare a presentation that showcases the finalized logo concepts. Provided reasoning behind design choices and how the logo aligns with the brand.
• Client Approval: Obtained final approval from the client for the chosen logo design. Ensured that the client is satisfied with the design and any necessary revisions are made.
• Finalization: Made any final adjustments based on client feedback. Create variations of the logo for different applications (e.g., color, black and white, small sizes).
• Delivery: Provided the client with the final logo files in various formats (e.g., vector files for scalability, raster files for web use). Include guidelines on logo usage, such as minimum size, color variations, and clear space requirements. and advised the client to consider trademarking the logo for legal protection.

Step 5:- One of the client’s Feedback during the design process:-

Click to enlarge the image

Step 6:- Why Choice of Color and Meaning:-

1. Trust and Dependability: Blue is often associated with qualities such as trust, reliability, and dependability. Many financial institutions, banks, and corporate brands use blue in their logos to convey a sense of stability and trustworthiness.
2. Professionalism: Blue is considered a professional and business-oriented color. It is frequently used in logos for professional services, technology companies, and corporate entities to project a serious and competent image.
3. Calmness and Serenity: Blue is known for its calming and soothing properties. Brands associated with the color shows wellness and relaxation often incorporate shades of blue to evoke a sense of calmness and serenity.
4. Authority and Strength: Darker shades of blue, such as navy, are associated with authority, strength, and professionalism.
5. Technology and Innovation: Lighter shades of blue can be associated with technology and innovation. This conveys a sense of modernity and forward-thinking.
6. Communication and Trustworthiness: Blue is often linked to effective communication and trust. The use of blue to convey a sense of reliability and transparency.

I am confident that this design approach aligns seamlessly with the brand values and objectives.