Floor Living
Concepting:- For Floor Living, I was tasked with creating a clean and modern logo that reflects their focus on floor furniture, such as rugs, carpets, coffee tables, and cushions. The client wanted a simple, minimalist design with a welcoming feel, using blue and grey as the primary colors.
Process:- To begin, I embraced a design-thinking approach, envisioning how the logo could align with the client’s vision. During the discovery phase, I developed early concepts of the logo and brand elements, exploring a wide range of directions. After thorough exploration, I presented the strongest 2-3 concepts at the end of the design process, ensuring they resonated with the client’s goals and aesthetic preferences.
Timeline: Completion time took 1 week.
Task
I was tasked with creating logos for Floor Living. The client wanted a very clean and modern logo that represents their focus on furniture designed for the floor, such as rugs, carpets, coffee tables, and cushions. The goal was to design a simple and minimalist logo that conveys a welcoming voice, with a color scheme of blue and grey.
