TTS

The goal of the brand identity was to present Learning at your own pace and get a certificate by being certified along the way. The course is purely done online.

  • RoleVisual Designer
  • StartedJuly 2021
  • CompletionSeptember 2021
  • DeliverableBrand Identity

Tools we used

  • Adobe Illustrator
  • PS

Understanding the BRAND

Dr. Edward Mungai is the founder of Inspire Leadership which focuses on unlocking people’s potential, a published author, and one of the most influential leaders in personal growth and leadership in Africa. Dr. Edward Mungai have launched transition and thrive sustainability an online course that will help youths thrive in sustainability matters. Learning at your own pace and get a certificate by being certified along the way.

Design PROCESS

Create a brand identity for the company that raises the profile of hard work, trust, and commitment. The brand indenity is represented by a simple typeface element that encompasses both elegance and sophistication which is marked by easy visual readability that’s also easy to remember and easily adaptable to different branding and marketing collaterals.

Logo ICON/PRESENTATION

The logo is represented by a simple typeface element that encompasses both elegance and sophistication which is marked by easy visual readability that’s also easy to remember and easily adaptable to different branding and marketing collaterals.

Logo BRANDING

CMYK and RGB are two different color modes used for printing. Their names refer to the colors they use: Cyan, Magenta, Yellow and Key, or the more traditional Red, Green and Blue. But wait—key isn’t a color! In CMYK, it is. Specifically, key is black. The following presentation is how it will appear when you do branding both on screen (RGB) and materials (CYMK)

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What's next

Jenga 254

The Project is meant to support Kenyan students to get apprenticeships in the construction sector in Kenya.