Minimalist Antelope Logo

  • RoleVisual Designer
  • StartedJan 2022
  • CompletionJan 2022
  • DeliverableLogo Design

Tools we used

  • Adobe Illustrator
  • Photoshop CC 2021

Understanding the BRAND

The Idea behind the antelope logo was to come up with a simple and yet memorable logo by using lines and shapes to bring the principles of a logo which are:- Simple, memorable, timeless, versatile, and appropriate.


Create a brand from an image of an antelope. The process was to create the logo with shapes to come up with the head of an antelope.


CMYK and RGB are two different color modes used for printing. Their names refer to the colors they use: Cyan, Magenta, Yellow and Key, or the more traditional Red, Green and Blue. But wait—key isn’t a color! In CMYK, it is. Specifically, key is black. The following presentation is how it will appear when you do branding both on screen (RGB) and materials (CYMK)

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What's next

Jenga 254

The Project is meant to support Kenyan students to get apprenticeships in the construction sector in Kenya.