Jenga 254

The Project is meant to support Kenyan students to get apprenticeships in the construction sector in Kenya.

  • RoleVisual Designer
  • StartedAugust 2021
  • CompletionSeptember 2021
  • DeliverableBrand Identity

Tools we used

  • Adobe Illustrator
  • PS

Understanding the BRAND

The Idea of the Jenga 254 is a simple one that conveys construction works as its overall message. This is in order to rightly position it before the brand’s target market, which is; the Kenyan Students involved in construction courses in the country. In order to help position the program strategically for brand visibility and recognition among the key stakeholders involved, the name JENGA 254 has been proposed. “JENGA” is a Swahili word that means “BUILD” and 254 is the country code for Kenya. Why JENGA? The word JENGA has been chosen because it is short and speaks to the broader program objective which targets students in the Building and Construction sector. It also links well with the concept of giving young professionals the opportunity to participate in nation-building. Why 254? Instead of Kenya, the choice of 254 is better because the youth identifies with it better. It’s also catchy and cool.

We settled on brand tonality that represented harmony, strength among youth both male and female, and reliance; a tone that echoed professionalism and utmost trust. Below is a preview of what is now Jenga 254.

Design PROCESS

Create a brand identity for the company that raises the profile of hard work, trust, and commitment. The brand identity is represented by a simple typeface element that encompasses both elegance and sophistication which is marked by easy visual readability that’s also easy to remember and easily adaptable to different branding and marketing collaterals.

Logo ICON/PRESENTATION

The logo is represented by a simple typeface element that encompasses both elegance and sophistication which is marked by easy visual readability that’s also easy to remember and easily adaptable to different branding and marketing collaterals.

Logo BRANDING

CMYK and RGB are two different color modes used for printing. Their names refer to the colors they use: Cyan, Magenta, Yellow and Key, or the more traditional Red, Green and Blue. But wait—key isn’t a color! In CMYK, it is. Specifically, key is black. The following presentation is how it will appear when you do branding both on screen (RGB) and materials (CYMK)

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